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ANDREAS
WECKENBROCK

MUSIC BUSINESS MANAGEMENT + CONSULTING SERVICES | EDUCATION

SERVICES

i am andreas weckenbrock and i am an independent consultant for artists and brands in the music + entertainment industry based in berlin. i work with artists, songwriters, music professionals, content creators and enterprises. i create holistic brand and communication strategies, support domestic and international artists in every way possible, and host lectures, workshops, and panels.​ i am a music publisher, an artist manager, a superhost, and i love to cook.

i do not accept artists still hiding their talent. because i believe that great music deserves a great audience. 

MANAGEMENT

CONSULTING

EDUCATION

consulting on all things music business, branding, identity, and marketing strategy

management as a service for artists, producers, songwriters, projects, products, and brands

hosting lectures, workshops, and panels for artists, professionals, and students

MUSIC BUSINESS
MANAGEMENT & CONSULTING SERVICES

ARTIST + BRAND 
STRATEGY DEVELOPMENT

creating strategic communication that matters for and with artists, songwriters, creators, projects, companies, and organizations

  • creating consistent + coherent brand strategies

  • analyzing personalities, brands, and projects

  • developing attractive brands with strong identities

  • defining best fit target audiences

  • ​developing exciting stories & memorable narratives

  • creating outstanding marketing + communication campaigns

  • bringing artists & brands to life in the most exciting ways 

MANAGEMENT + CONSULTING SERVICES

management + consulting services for artists, songwriters, products, brands, projects, and companies when and where it's needed

  • artist & repertoire + music development consulting

  • product + marketing management

  • strategic release planning

  •  industry networking + liaison management 

  • music publishing strategy

  • brand + pr consulting

  • international collaborations and partnerships

  • public funding consulting

  • label management

  • artist + company representation

WORKSHOPS, LECTURES + PANELS

sharing experience, expertise, and beliefs with international artists, music professionals, enterprises, and university students

  • artist brand strategy workshops

  • networking in the music business workshops

  • artist + project pitching workshops

  • artist community building workshops

  • panel talks + master classes

  • lectures on marketing, branding, artist branding, label management, artist management, portfolio management

EDUCATION PARTNERS

HWR LogoH
Music Pool Berlin Logo
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SAE Logo

i am an associate lecturer for marketing, branding, and music management at renowned universities in berlin and member of the expert pool at music pool berlin hosting workshops and providing consulting sessions for professionals and emerging artists.

VITA

andreas weckenbrock is an independent music business consultant, workshop host, educator, and music publisher based in berlin. andreas was born in 1986 in the grafschaft (county of) bentheim. after graduating from high school, he studied business and economics at the ruhr-university bochum. in this time he gained first practical experience in the fields of music distribution, marketing & promotion, social media, and live entertainment. in 2011 he graduated as diplom-ökonom (equivalent to master’s degree) and was awarded with the globalpark science award.

 

the same year he started at warner music in hamburg, initially as a manager in digital marketing, later as a brand manager for international repertoire. in 2014 he was a lecturer for online marketing at deutsche pop. in 2016 andreas joined berlin-based 360° music agency guesstimate as head of recorded entertainment & publishing and later as director music being responsible for the business divisions recorded music, publishing and artist & promotion services. in 2022 he started his own business working as an independent consultant in the music industry followed by the founding of DECENT BEHAVIOUR, his very own music publishing together with djs & producers younotus and in cooperation with sony music publishing. 

within the last 15+ years andreas has worked for and with numerous national and international artists from rock, pop, indie/alternative, urban, dance, and electronic music like alle farben, anna naklab, beatsteaks, biffy clyro, bruno mars, deepend, deftones, disturbed, green day, keanu silva, kush kush, linkin park, muse, oh my girl, phoenix, portugal.the man, sanah, twenty one pilots, twocolors, and younotus. together with his teams he is responsible for more than 50 gold, platinum, and diamond awards all across europe.

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DECENT BEHAVIOUR
Julie Pavon
NHS
LWH

i am managing partner and co-founder of berlin-based music publishing DECENT BEHAVIOUR together with international gold and platinum awarded djs & producers younotus, i am co-managing danish/hondurian electronic/pop artist julie pavon, and football historical edutainment podcast nachholspiel, and i am superhost of airbnb 5 star guest favorite and songwriting studio LITTLE WHITE HOUSE CYPRUS in paphos.

PERSONAL PROJECTS

GET IN 
TOUCH
NOW

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FIRST 15 MIN VIDEO CALL FOR FREE

ADDRESS

Prinz-Georg-Straße 8 

10827 Berlin | Germany

PHONE

+49 176/43970070

MAIL

CONNECT

  • Instagram
  • Spotify
  • Xing
  • LinkedIn
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